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Magazine Ad for Skinless Frankfurters

During WWII, privately produced advertising routinely incorporated wartime food messages that originated with a government agency. This ad is just one clever adaptation of such a wartime message by a private, commercial interest and its desire to influence homefront shopping behavior.

Saving bread crumbs and buying packaged frankfuters may seem like compatible messages from the advertiser's point of view, but could government administrators have predicted their message about bread conservation would be used to sell and encourage consumption of pork products?

Visking Corporation ad, Ladies' Home Journal, c. 1943.

Source: Ad*Access Collection, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University Libraries