J. Walter Thompson Ad Agency Mock Ups
Under pressure from business interests, WWII food rationing was disbanded as soon as the war ended. President Harry S. Truman launched a new food conservation effort in the fall of 1947 to make food available for hungry Europeans. He appointed a “Citizen's Food Committee” that developed a campaign around the slogan “Save Wheat, Save Meat, Save the Peace.” The campaign urged children to become a member of “The Clean Plate Club” and provided housewives with meal-planning ideas.
NAL's collection contains only the mock ups created by the ad agency. Whether these ads were ever realized is not known.
Citizen's Food Committee, c.1947.
Source: Special Collections, National Agricultural Library