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Image 3

Armour's Vegetole & Star Lard Advertisement and Recruitment Billboard (internal marketing samples)

This billboard recruited volunteers for the U.S. Crop Corps while simultaneously promoting Armour's Vegetole and Star Lard.

Internal marketing materials included this sample billboard and explained the idea to Armour's wholesale clients (local meat dealers).

Armour and Company, c.1943.

Source: Special Collections, National Agricultural Library