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Image 5 and 5b

Rationing Means a Fair Share for All of Us and We Are Cooperating

These posters are two examples of posters referencing consumer situations. Thanks to mandatory rationing, fear of black marketing, and the women who dutifully checked ceiling prices and managed ration points, a hyper-focus on consumer purchasing power continued throughout WWII.

OWI, c.1943, and Office of Price Administration, c.1943.

Source: Special Collections, National Agricultural Library
NARA, Record Group 44, Series: World War II Posters, 1942-1945