National Association of Food Chains Logo and “National Nutrition Program” Merchandising Materials for Members (with details)
This mailer was created for members of the National Association of Food Chains. It offered retailers the chance to merchandise their goods while taking part in the government-sponsored National Nutrition Program.
According to the logo, chain stores lead to better living at lower cost — “The American Way.” The logo shows how the chain store, represented by a businessman, is an important, cooperative link between the producer (the farmer) and the consumer (the woman).
National Association of Food Chains, c.1943.
Source: Special Collections, National Agricultural Library